Marni at H&M Sale – Sometimes They Come Back

Firstly, I would like to apologise and say that I know I’ve been terrible for not writing in an age, but I do have a couple of good excuses. Some of my absence can be put down to me being a little poorly. Nothing serious, not kicking the bucket just yet, only nagging little pains that stole all my time as I took partial residency in my doctor’s waiting room. The rest of my time has been absorbed by the editorial internship I’ve been doing at the great Kings Chelsea Magazine, which is launching in June. Yay!

Admittedly, I discovered that adjusting to a full-time shift job and a part-time internship is harder than anticipated, particularly when those two workplaces and my house are based respectively in the south, west and east of London, but it’s definitely worth it. This internship will go on until mid-August, so I am afraid that until then I’ll probably be a little out of sight. But bear with me and after that I shall be even better (or I’ll try, at least). I wish I were doing something a little more senior with my few years of experience as an editor, but sadly, fashion publishing regards itself as a different kettle of fish, and unless you have relevant fashion experience you need to start from the bottom again. So, full to my eyes with humble pie, I ping-pong across London for the best part of my days.

With that out of the way, in the UK, H&M have collected all the neglected leftover Marni stock from the back of their warehouses and placed it on sale. This reminded me how I actually did go on a mission on the line’s launch day and took pictures to write about the collection, but ended up doing nothing with them.

I remember getting to the flagship store on Regent Street at 9 am on the dot, its opening time, and asking what the queuing system was. It soon transpired that I was way too late for their manically organised schedule, and that all the wristbands (colour-coded depending on the time you were supposed to get in) had all already been given to people queuing outside since 7 am.

Anyone with an entry bracelet was placed in a group of a dozen people and had 15 minutes to enter, explore and ransack the designated Marni area, which was a cluttered, crowded, poky little affair of about 2 m2 with naturally very little room to roam around. A man with a headset microphone would aggressively shout “Ten minutes left!” “Five minutes left!” (why the shouting, crazyman Michael? You’re wearing a microphone). Two bouncers were at the edges of the cordoned-off area trying to keep us as far away as possible. Despite sounding like the opposite of offering customers what they want, this schizo approach seemed to work, and by 9:32 another batch of collars was called up as the previous bunch had sold out. For us, bracelet-less civilians, there was little to do but wait until 2 pm, when all the chosen ones had already munched their way through the collection like mice through Edam and we were left with the red wax.

As you can see from the picture, at 2:30 pm the queue outside the Oxford Street shop was still remarkable, despite the poor selection left by hurricane People. I managed to take a few pictures of the whole process but can tell you this is probably the last H&M designer collaboration I am planning to attend.

Sadly, the quality of the pictures is not up to scratch as I also forgot that picnik.com was going to be shut in April. Has anyone got another similar, free website to suggest, please?

9 thoughts on “Marni at H&M Sale – Sometimes They Come Back

  1. I bet Amit knows a site – he showed me one once but I can’t remember what it was. This reminds me of Thanksgiving morning in the US. Getting up before dawn and waiting outside for hours for a store to open and then still not getting the special treat.

  2. Pingback: How to Pack for a Beach Holiday – Go and Fetch Some Sunshine |

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