Another fashion post and yet another collaboration. On 8 March 2012 H&M will present its new collection jointly with Italian-Swiss high-end designer Marni. This exciting range will include all the staple styles and elements of this truly eclectic designer house. With strong utilitarian shapes, the new men’s and women’s collection will include on-trend block heels and wedges, precious-looking ethnic accessories next to plastic ones, colour blocking as long as big, playful, clashing prints juxtaposition and bold African-inspired prints.
The Marni brand was launched in 1994 by Lugano-based couple Consuelo and Gianni Castiglioni as a side business from Gianni’s fur company. Since then they have created a modern yet classic look that is constantly chic and at the same time cool and have had their collections photographed by many big names, among which Mario Testino.
H&M has previously collaborated with Karl Lagerfeld, Stella McCartney, Comme des Garçons, Jimmy Choo and Lanvin. Their current collaboration with Versace is in shops now and the Marni collection will be sold in 260 stores worldwide and online.
Despite generally feeling wary about H&M designer collaborations, which I often find overpriced and of poor quality if a little overrated, I am sure this new collection is a breath of fresh air and definitely something to be looking forward to.