Roll up, the results are in! And the winner of H&M’s global Design Award prize is… Eddy Anemian.
The fashion student at the prestigious La Cambre in Brussels has bagged himself €50,000 and, most importantly, the opportunity of having H&M developing pieces from his collection to be sold in at least 12 countries under the mentorship of Ann-Sofie Johansson, the brand’s creative head of design.
Competition was tough and the jury included London Fashion Week designer Erdem and Vogue’s Serena Hood, but Anemian’s talent saw him succeed over eight other semi-finalists from top-tier fashion schools.
The 18-piece collection was unveiled to international press and buyers at the Mercedes Benz Stockholm Fashion Week. Titled They Can Cut All Flowers, They Cannot Keep Spring From Coming, the collection had a strong Haute Couture influence and consisted of 3D shapes covering the body almost completely and ranging from sea blue to forest green hues, with subtle floral patterns. The quality craftsmanship and elegance of colour juxtaposition were the stars of the collection. The floral range is inspired by the French painter Ingres and Tilda Swinton’s character in the film I Am Love.
Anemian told WWD: “I like the idea of sensuality, and perhaps even glamour. I wouldn’t object to that description. But I don’t want any nudity. Rather, I tend to cover the body, and I just wanted to play with proportions – the idea of lots of patterns, or cutting jackets with really high collars that make you carry your head in an aristocratic way”.
Ann-Sofie Johansson said: “All of the judges fell in love with Eddy’s collection, both the romance of how it looks when it is worn and the extraordinary skill of his work seen up close. He is a worthy winner, and a bright new star for fashion’s future”.