After two years of hard work, Gareth Pugh, the UK’s most unconventional and edgy designer, has teamed up with the international cosmetics brand M•A•C to launch a beautiful new range of chic and unexpectedly beautiful makeup. Pugh has forged a reputation for awe-inspiring, thoroughly unique and beautifully exquisite pieces, and now he brings his unusual approach to this exciting new collection. Drawing directly from his signature gothic, androgynous and futuristic style, the range includes nail varnishes, graphic false lashes, lipsticks, creamy eyeshadows, beauty powders and a make-up bag. The collection is made of two parts: in an interview with Vogue.com the designer explains: “it’s like the positive and negative elements of a battery. They are total opposites but when combined together they create energy”. He adds therefore that the two opposites are contrasting: “One light and ethereal, based on silver and grey tones and the other is dark blue colours, which has a more powerful message – I really like the idea of exploring the hard side of beauty”.
To celebrate the launch of this highly anticipated new line, which happened on 2 December, an event will take place in the very large venue of Ambika, P3 at the University of Westminster. The date is not yet disclosed to the general public but fans of both M•A•C and Gareth Pugh will be able to enjoy a stylishly subversive evening of bespoke Patron tequila margaritas, gin cocktails and Moscow mules and DJs with sets from Pippa Greenbank, Iwan Halstead, Pippa Brooks, Richard Mortimer and Princess Julia. Guests will also get a glimpse of the Gareth Pugh for M•A•C film, directed by Ruth Hogben.
Guests confirmed to attend include Gareth Pugh, Mary Charteris, Erin O’Connor, Peaches Geldof, Hannah Marshall, Amy Molyneaux, Percy Parker, Jameela Jamil, Lara Bohinc, Lisa Moorish, Holly Fulton, Bay Garnett, Mark Fast, Louise Gray, Bip Ling, Virginia Bates, Noelle Reno, Fred Butler and Tolula Adeyemi.
Gareth Pugh, who has in the past been compared to the likes of Alexander McQueen, John Galliano, Vivienne Westwood and Leigh Bowery, is famous for his trademark experimentation with form and volume. Daniel West from Icon Magazine in 2006 said that the designer often uses “nonsensically shaped, wearable sculptures” to “distort […] the human body almost beyond recognition”, and with this new collection Pugh has definitely reinforced his reputation as one of the most avant-garde and creative designers in the UK.
If you are as excited as I am about this wonderful collaboration, you can buy the collection at http://www.maccosmetics.co.uk/whats_new/7766/index.tmpl.